In a brief discussion today at the studio, we talked about logos that both encapsulate what the brand is about and are aesthetically pleasing. Here’s some interesting choices…

Donnie:

Target

It may be a little cliche, but the logo is their overall brand. It is what it is.

Daniel:

Superman

I loved it as a kid and I always remember it. And that’s what a logo is supposed to be — memorable.

Neal:

Regardless of if we drink it or not (I normally do not drink soft drinks) it is recognizable not only by the script font, but by the red and white colors, even in other countries.

Sean:

Arsenal FC

Despite being rivals to my beloved Chelsea FC, I have always admired the Arsenal FC logo above all others in soccer for its toughness and throwback to classic British knight culture with the Union Jack color scheme, shield shape, and cannon logo.

I even proposed this question to our Twitter followers and had a quick response…

Via zaclogsdon at Old Hat Creative: “Houston Texans logo is a work of art.”

And dustinschmidt, also of Old Hat, said: “Apple. Works on so many levels.”